Sports And Women In The Media. Suggestions And Recommendations

Women in sports experience serious discrimination. It is therefore key to learn good practices with this guide.

By the way, that from Mujeres en Red we know that some things were left out of the Guide. Hopefully its author, Pilar Lopez , one of the best communication and gender specialists in Spain, will be encouraged to publish, even if only in digital version, the data and analyzes that are missing in this edition.

Few Women In Sports Media

women in sportsWould the situation change if there were more female presence in the editorial offices and management positions of the sports programs? Facts 2014 and 2015 American sports media show that men monopolize the template. 90.1% of the editors were male, 90.2% of their assistants, 87.6% of the columnists, 87.4% of the reporters, 80.8% of the editors and designers and the 95% of the presenters, co-presenters and analysts.

“Gradually women are incorporated, but at a slow pace. The profile of the sports informant is still male “, confirms the president of FAPE.

In 2013, a study in which sports directors from 160 US radio stations were interviewed concluded that they saw women’s sport as of little value to their audience and made decisions that reinforced this vision. According to their data, the majority of the listeners were white men between 21 and 40 years old.

The research, published in the International Journal of Sport Communication, revealed that there were hardly any women in these leadership and leadership positions. According to the authors, with more female presence in the positions of power of the media, the treatment of women in sports would be different.

If there were more women in sports journalism, especially in the decision-making roles, it would help. Research shows that they are more likely to adopt diversity in sources and content, but there must be a critical mass, “says Marie Hardin, dean of the Donald P. Bellisario Communication faculty at Pennsylvania State University (USA). Principal author of the study.

Little Emotion And Many ‘Curves’ When They Succeed In Sports

sports watches for womenGarbine Muguruza in action against the Serbian Aleksandra Krunic in Brisbane, on January 2, 2018. The Venezuelan-Spanish player complained in the Vogue magazine about the sexist treatment of the media: “When we talk about women and sports, everything comes down to seeing whether it’s pretty or not, “he declared. Image: EFE

When a few months ago Garbine Muguruza became number one in the world tennis, her exploit appeared in all media. Along with the strictly sporting information there were headlines such as: “Garbine Muguruza: how to get the perfect legs of Spanish tennis”.

Numerous investigations have analyzed the differences in sports information when the protagonist is a man or a woman. One of the most recent, published in the journal Gender & Society, argues that overtly sexist approaches are not as common as they were a few decades ago.

If in 1999 it was common that sports journalists on US television did not skimp on compliments to the Russian tennis player Anna Kournikova, in 2014 the merits of the athletes were described in a cold and dull language.

The authors analyzed twenty-five years of sports information from the US television channels KCBS, KNBC, KABC and ESPN ‘sSports Center program in six moments: 1989, 1993, 1999, 2004, 2009 and 2014.

Their analysis reveals that the treatment of women in these spaces has gone through three stages: from 1989 to 1999, openly sexist; from 1999 to 2009, emphasizing his role as wife, girlfriend and mother; and from 2009 to 2014, with a lackluster treatment of the athlete.

The 2014 data show that adjectives such as “perfect”, “precious” or “amazing” were common when commentators described male sports feats , but they were conspicuous by their absence when referring to women’s achievements. In those cases, according to the study, they limited themselves to describing the facts with aseptic expressions such as “good basketball”, “has won easily” or “did their job”.

Along with these neutral qualifiers, the time devoted to female sports information was much lower (3%) and the technical resources used, less rich than in the male case, with hardly any interviews and with plans in which athletes appear very little in action. They abound in those who talk with other partners or embrace if they have won as a team.