Sports And Women In The Media. Suggestions And Recommendations

Women in sports experience serious discrimination. It is therefore key to learn good practices with this guide.

By the way, that from Mujeres en Red we know that some things were left out of the Guide. Hopefully its author, Pilar Lopez , one of the best communication and gender specialists in Spain, will be encouraged to publish, even if only in digital version, the data and analyzes that are missing in this edition.

Few Women In Sports Media

women in sportsWould the situation change if there were more female presence in the editorial offices and management positions of the sports programs? Facts 2014 and 2015 American sports media show that men monopolize the template. 90.1% of the editors were male, 90.2% of their assistants, 87.6% of the columnists, 87.4% of the reporters, 80.8% of the editors and designers and the 95% of the presenters, co-presenters and analysts.

“Gradually women are incorporated, but at a slow pace. The profile of the sports informant is still male “, confirms the president of FAPE.

In 2013, a study in which sports directors from 160 US radio stations were interviewed concluded that they saw women’s sport as of little value to their audience and made decisions that reinforced this vision. According to their data, the majority of the listeners were white men between 21 and 40 years old.

The research, published in the International Journal of Sport Communication, revealed that there were hardly any women in these leadership and leadership positions. According to the authors, with more female presence in the positions of power of the media, the treatment of women in sports would be different.

If there were more women in sports journalism, especially in the decision-making roles, it would help. Research shows that they are more likely to adopt diversity in sources and content, but there must be a critical mass, “says Marie Hardin, dean of the Donald P. Bellisario Communication faculty at Pennsylvania State University (USA). Principal author of the study.

Little Emotion And Many ‘Curves’ When They Succeed In Sports

sports watches for womenGarbine Muguruza in action against the Serbian Aleksandra Krunic in Brisbane, on January 2, 2018. The Venezuelan-Spanish player complained in the Vogue magazine about the sexist treatment of the media: “When we talk about women and sports, everything comes down to seeing whether it’s pretty or not, “he declared. Image: EFE

When a few months ago Garbine Muguruza became number one in the world tennis, her exploit appeared in all media. Along with the strictly sporting information there were headlines such as: “Garbine Muguruza: how to get the perfect legs of Spanish tennis”.

Numerous investigations have analyzed the differences in sports information when the protagonist is a man or a woman. One of the most recent, published in the journal Gender & Society, argues that overtly sexist approaches are not as common as they were a few decades ago.

If in 1999 it was common that sports journalists on US television did not skimp on compliments to the Russian tennis player Anna Kournikova, in 2014 the merits of the athletes were described in a cold and dull language.

The authors analyzed twenty-five years of sports information from the US television channels KCBS, KNBC, KABC and ESPN ‘sSports Center program in six moments: 1989, 1993, 1999, 2004, 2009 and 2014.

Their analysis reveals that the treatment of women in these spaces has gone through three stages: from 1989 to 1999, openly sexist; from 1999 to 2009, emphasizing his role as wife, girlfriend and mother; and from 2009 to 2014, with a lackluster treatment of the athlete.

The 2014 data show that adjectives such as “perfect”, “precious” or “amazing” were common when commentators described male sports feats , but they were conspicuous by their absence when referring to women’s achievements. In those cases, according to the study, they limited themselves to describing the facts with aseptic expressions such as “good basketball”, “has won easily” or “did their job”.

Along with these neutral qualifiers, the time devoted to female sports information was much lower (3%) and the technical resources used, less rich than in the male case, with hardly any interviews and with plans in which athletes appear very little in action. They abound in those who talk with other partners or embrace if they have won as a team.

Run For Sport. Run For Fun. Run For Life

Since 1996, Peak Performance (now Multisport) has been providing runners with top quality products and services. As the oldest locally-owned shop for runners of all levels, the people at Peak are fully prepared to help you find just what you need.

New in 2008, Peak Performance is the home of the Maine Marathon, taking place in Portland, Maine on October 5! In preparation for the big day, we’re busy putting together the best runner’s expo ever, as well as pre-race training clinics and programs.

running shoes running trainers trail running shoes ladies running shoes

The 2008 Peak Running Season is well underway, with our 18-week full- and half-marathon training program started on June 1.

Nordic Skiing

Peak Performance Multisport is the premier vendor of cross-country skis, accessories, and apparel in New England. Our staff is the most knowledgeable of any retailer in the Northeast and quite possibly the country. running sports We hand-select and fit each pair of skis to ensure that they are perfect for their new owner. Whether on the phone or in the store, we will find the ideal ski for you no matter your ability level.

We supply Nordic gear to people all over the state of Maine and across the country. We service over fifteen NCAA Division I teams, clubs, and high schools from Alaska to Maine. If Nordic is your thing, then we are your shop.

If you would like your skis to handpick by our expert staff, just give us a call or email to discuss the details or drop us an email.

We specialize in helping you with wax selection as well. Peak Performance Multisport is the US Distributor for Ski*Go waxes and accessories, in addition to carrying a full line of Swix, Rode and Start waxes. We love to talk wax and have staff members who have worked for Swix and the US Ski Team at various points in time, so shout or drop an running

We carry a complete selection of Atomic, Fischer, and Madshus skis and boots, and Alpina and Salomon Boots and bindings.  Peak Performance Multisport sells apparel and accessories from Craft, Swix, Ski*Go and Louis Garneau. Browse our products online or come into the store today and we’ll ensure you get exactly what you need to get out onto the snow or to take your skiing to the next level.

We also offer team pricing that we cannot even publish on the web, so give us a call or email today to discuss your team’s needs!

Nordic Accessories And Apparel

Peak Performance has been recognized for years as the Go-To supplier of Nordic ski accessories in New England. We have a complete selection of poles, bindings, waxes, roller skis and clothing, with enough variety to satisfy the most avid skier or ski enthusiast.


At Peak Performance, we carry only the best in Nordic skiing poles. Our poles, by Swix, Exel, Ski*Go and Oneway, are the lightest and stiffest in the industry and our staff can fit you to a pole and pole length that is perfect for your skiing ability and body type.


Ready to take the plunge into full-time Nordic training? Peak Performance is the only store in New England that has the knowledge and the products to get you back into your ski boots during the summer months. We carry roller skis by Ski Skett, Start, and V2.

Wax:  The importance of good wax on your skis can never be underestimated. However, the initial purchase of wax can be daunting. Ski teams have a professional staff to select and purchase waxes for them, a role that at Peak, we are pleased to fill for you. For performance wax, there is only one source in the country with the combination of high-quality waxes and highly knowledgeable sales staff to advise you on your purchase. We carry kick and glide waxes, and waxing accessories from Swix, Start, Rode and we are the US distributor for Ski-Go wax.home accessories uk

Clothing: In a sport where your body is running hot while the weather varies from below zero to above freezing, a dress is essential. Peak carries performance Nordic skiing apparel from Swix and Craft, the two most recognized and trusted brands in Nordic skiing. Our clothes will keep you comfortable and dry all workouts long.

Sports Nutrition

Endurance events are tough on the body, and they require proper nutrition.  At Peak Performance we carry all of the food that you need to keep your energy levels high and to keep your legs moving towards your own personal best. Each person is unique in their nutritional needs, and we specialize in helping to identify what will help you get to the finish line.nordic components magazine extension

Sports Drinks:

Sports drinks come in a variety of formulations. For any activity that lasts longer than 30 minutes, if you are not replacing the electrolytes that you lose sweating, then you are not performing at your potential. This can lead to the dreaded bonk, something nobody wants to experience…ever. Electrolyte replacement drinks can consist of either complex or simple carbohydrates, or both, and come with or without protein. Peak Performance carries Hammer HEED, Cytomax, Accelerade, and Clif Shot Electrolyte drink.walker accessories

How about after your workout? Sore muscles? Fatigue? For after a workout, when your cells are screaming for protein, Peak carries recovery drinks that are specially formulated with protein to boost muscle recovery significantly. These drinks include Endurox, Hammer Recoverite, and Clif Recovery Drink.